McCrindle Research Books & Publications

The Power of Good Book Cover

"Mark McCrindle deserves a medal. Mapless, he's entered the alien terrains of text-speak, web slang, Gen-Z dialect, among other domains, and returned with a guidebook should we ever lose our way."
                       David Astle,
                       Co-host of Letters and Numbers
                              (SBS TV), columnist & crossword compiler


For more than a decade, author Mark McCrindle has been researching the emerging generations and the words they use, which both create and define their sub-cultures. Drawing on surveys, focus groups, studies, statistics and online research, Word Up is an analysis of our ever-changing language and patterns of communication.

It is a lexicon of 21st century youth slang, an overview of the factors shaping language, literacy, manners, and social interactions, and a guide to bridging communication gaps.

For educators, employers, leaders and parents who rely on technology and spoken and written communications to influence and engage across the generations, Word up is an invaluable guide.

A fascinating insight into how English changes, a quirky look at youth slang today, and a window into the minds of the different generations.





The Power of Good Book Cover

"This book provides many examples of the power of doing good works, the betterment conferred in so many different ways and, on occassions, leading to the saving of lives."
                             Tim Fischer AC
                              Former Deputy Prime Minister

Seventy short, heart-warming stories of acts of kindness by strangers with contributions by prominent Australians, including comedian Jean Kittson, writer Peter FitzSimons, news presenter Tracey Spicer, Youth Off the Streets' Father Chris Riley, media personality David Richardson, Wayside Chapel's Reverend Graham Long, politician Pru Goward, Pulitzer Prize winner Geraldine Brooks, and many others.

This is an inspiring look at the best of humanity. From small acts of charity to selfless acts of kindness, The Power of Good shows that the human spirit is replete with noble and generous deeds.






"The ABC of XYZ is a rollicking journey across time, generations and values that has been forensically dissected by one of the best social analysts in Australia."
                    Bernard Salt
                    Demographer and Columnist; Partner, KPMG

The ABC of XYZ: Understanding the Global Generations (UNSW Press, 2011, 239 pages).

From explaining the labels and quantifying the numbers to outlining the definitive events of each generation, the best-selling The ABC of XYZ is a comprehensive and fascinating look at the generations.






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